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| Marketing Assignment | |
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| Tweet Topic Started: Oct 22 2009, 04:43 PM (299 Views) | |
| Jshen | Oct 22 2009, 04:43 PM Post #1 |
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KOLEJ TUNKU ABDUL RAHMAN DIPLOMA IN HOSPITALITY MANAGEMENT (HOTEL & TOURISM MANAGEMENT) KHHM 1053 MARKETING FOR HOSPITALITY MANAGEMENT COURSEWORK ASSIGNMENT: GROUP ASSIGNMENT DATE OF SUBMISSION: END OF WEEK 8 ( 27 NOV ) Objectives: • To enable the students to identify the marketing management process in hospitality industry. • To sharpen students’ presentation skills. Instructions: i. Group members are required to analyze and discuss target market process in details and present it in a report. This is a group work assignment where one group will only submit one assignment on the specific due date. No assignments will be entertained for late submission. Question: Explain the process of segmentation, market targeting and positioning by choosing a hospitality business of your choice. (E.g. Mc Donald’s, Air Asia) Note: no identical business is allowed among the groups. Report Writing: The report writing should cover the following items: (i) Cover page: Cover page must include the following items: College’s name – Tunku Abdul Rahman College School’s name – School of Social Sciences and Humanities The topic that you have chosen Name of group members Student ID Date of Submission (ii) Table of Contents (iii) Introduction: Provide a brief summary on the topic that you have chosen. (iv) Contents: Main body of your report. (v) Conclusion: Conclude your report. (vi) References: You are required to use at least five references in your assignment writing. Your references should include of magazines, newspaper articles, journals, books and the internet. The references should follow the Harvard Referencing System. (vii) Appendix Other requirements: 1. Students are required to form a group consisting of 4 or 5 members. 2. Your assignment must be typed with font size of 12pt (Times New Roman) with double spacing. Please use only one side of the A4 paper to print your answers. 3. Number of pages required: 15 pages. 4. Every group project submitted must have the following statement written on the last page: “We agree that every group member has contributed equally and fairly in the production of this report, and hence the grade may be assigned equally.” Every group member must sign his or her name below this statement. Example: Student Name Student Id Number Signature 1. Durian King 06XYZ88888 2. Cicak Man 06XYZ88801 Group Presentation: This assignment has to be presented. Presentation is based on group work. Presentation requirements: (a) Presentation duration is about 15 minutes for each group. (B) Students should dress formally for the presentation. © Visual aids – student may use transparencies or any other modes. (d) Presentations date – Date of presentation will be one week after the submission of coursework. Assessment criteria: (a) Application 25% (B) Communication 25% © Creativity 25% (d) Posture & grooming 15% (e) Visual aids 10% Total 100% **PLAGIARISM: If students are found copying from other sources (include seniors or other courses report writing) without proper citation or acknowledging the sources, no marks will be awarded for the whole assignment. In this case, students are required to re-do the assignment within three days time but only minimum marks will be awarded. |
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| John - Admin | Oct 22 2009, 06:42 PM Post #2 |
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Number of person in a group : 4 ~ 5 persons :rolleyes: |
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| pigletmay | Oct 22 2009, 08:18 PM Post #3 |
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hi everyone! so are we suppose to hand in this in to miss lim or mr alex? follow tutorial class right? |
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| John - Admin | Oct 22 2009, 08:44 PM Post #4 |
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Follow by the tutors of groups respectively Also for the date of presentation ( mentioned by Mr. Alex during lecture if i'm not wrong) :rolleyes: |
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| jhan | Oct 25 2009, 08:40 PM Post #5 |
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lol need to present yet == |
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| John - Admin | Oct 25 2009, 08:54 PM Post #6 |
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this one i have more confidence then that Law lo... Miss Kavita really belanja us eat Law mee in lecture hall this time :wacko: |
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| pigletmay | Oct 30 2009, 11:51 PM Post #7 |
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sweat. i didnt know have to choose the establishment all earlier if not i would have asked you guys already. why miss lim so last minute one? -.-" |
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| John - Admin | Oct 31 2009, 01:42 AM Post #8 |
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ops.... i thought everybody knows it so i didnt emphasize it. so which you choose? |
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| pigletmay | Nov 1 2009, 09:52 PM Post #9 |
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i have no idea. andrew was the only one there. sigh. |
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