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GW in the Mail on Sunday
Topic Started: 13th January 2007 - 09:46 PM (677 Views)
Underlord Burrows
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The Ever Shiny, Muse and Co Cookie Cutter

You do realise its like £12 for 10 models right? and then you can buy the 20 main infantry block with a 10 block detatchment for £30.

I really wish people would just give Games Workshop a break some time it really does start to get both very annoying and incredibly tedious.

30 models for £30 apparantly a £6 saving. Pretty damn good I thought.
http://uk.games-workshop.com/storefront/st...2018&orignav=13

10 State Troops for £12. Much easier to arrange into nicely number squads now. Quite a sensible move I thought.
http://uk.games-workshop.com/storefront/st...2013&orignav=13

and again here we see a repeat of the sensible move.
http://uk.games-workshop.com/storefront/st...2012&orignav=13

This is ofcourse not mentioning the rather hefty amount of bells and whistles and assorted power monkies and banner waving cherubs etc that seem to be included in these things which would be worth that £2 if not more probably, making the sets a pound for a model and the massive amount of ease they give by being able to make multiple sets out of just the one box. Its 3 different units from the state troop box and 2 from the gunners box I believe.



Underlord Burrows
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Mormeguil
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baby nurgle
I think price a bit too hight to maximise profit. There's a point where upping price mean profits go down, if they keep upping the price then i guess it mean they still haven't reached that point.

I still think they should makes big pacckage sale. Not like army deal and the like but maybe you create your own package. They calculate how many box you would need to create a 1500 army (not hereo in the 1500 pts) for an average army and they give you maybe 20% or 25% off the whole thing.

You would still need to buy a couple more things but not as much and it would encourage people to start playing.
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Bassik Dwarveripper
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All stop complaining. Its not like you stopped buying everytime you complained, so GW has no reason to drop the prices.*



*Affcorse if clanrats where suddenly half price, I would suddenly have the urge to add 200 models, but I think I made my point.
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Stinkhair
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Dabbling GM. Clanrat loon. 6th Edition Aficionado. Bitter.

Hum. GW need to reconsider their prices. The last hike made them unpopular. The new empire models aren't a massive change, but it is another sneaky increase in the price we're paying for models [this time by £0.075. This, combined with the last price hike, empire models are now £0.19 more [each] than they were two-and-a-half years ago].

I think that £15 boxsets were the optimal point for GW. It's a nice midpoint number, and the price per model for most armies is below £1. The price itself was low enough to suggest itself as being 'not too expensive' for most people.

I also think that GW's attitude towards the more points-intensive models is wrong.

One Bret questing knight is £6
Empire artillery is £12
Chaos spawns are £12
Warplightning cannons are £15
Bret trebuchet is £18
Tomb king bone giants are £25!! :blink:
Screaming bell is £25!! :blink:

I know GW don't want it to be cheaper to collect 'elite' armies, because then you'd develop army 'eliteism' and lots of negative feeling.

-But-

Sweet jesus. :blink: Those things must be on 500% profit margins, overheads be damned. No amount of LotR-blaming, or expenses-talk, or explanations about 'fairness' in prices for points can justify that...

The same goes for 40k, with space marines and tanks, the problem being that it works for 40k. Space marines get pushed by GW, and people buy them! 10 spacemarines set you back £18. A leman russ, £25. A monolith/Landraider, £35-40.

*shrugs* GW can blame LotR all they want, but;

-If they had an increase in the poseability of the models [size0][if the rules didn't put me off, the models did. I look at GW 'armies' and see three poses shared between maybe 20 models. Not pretty..]
, and introduced a more decent system, people might play it more. Where they're going wrong it attempting to push a flawed system foward. If it's heamorraging money anyway, why not pull it back, re-write the rules, give the models a bit of a boost, and go for a re-release?

-They're jacking the prices up. Slowly but sureley. Not by vast amounts individually, and it probably doesn't make much economical difference to us gamers. But the psychological damage is real enough.
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Skaven Lord Vinshqueek
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Bunny ear says flop

Bassik, for some reason you keep scaring me when making sense... :P

As said in my previous post, I have the faint idea that people remain 'stuck' in the position of the gamer and fail to see things in a broader perspective. Sure, off course it's annoying as hell to see the prices slowly increase each year, but I can tell you that the miniature market isn't the only place where this occurs. I had to pay approximately a hundred euros more with each year that passed in order to go to college and trust me, we don't really get that much quality from those institutions either. *prays he can finally close that chapter of his life next week*...

Some fifteen years ago Games Workshop has gone from a creative idea towards a multinational firm run by managers who (odd, isn't it?) focus more on the finance part of the company then on the fun of the hobby. Trust me, once you start working you will know what I'm talking about. Anyway, their strategy has gone towards a crapload of stores and at this point they'll keep running in a fairly decent pace. Do mind that their profit is (IIRC) approximately some five million pounds over the last year, so they've done pretty decently still.

It was known before they released it that, compared to the other core games, LotR would have a short lifespan. Though, the volume of the game (miniatures and new rulebooks) ought to compensate that, with the new movie each December for three years in a row being a very decent marketing boost for the system and that have given them a fairly decent revenue to close off each year with. Some people eventually quit with LotR and moved on towards other games produced by the company, so they'll have that as an additional bonus along the way. That the LotR hype simply vaporised sooner then expected is a shame, but eventually the managers knew that they would still take a risk in the end.
The point is though that while we have seen the newspaper above where shares were dropping (there is a difference between the shareholders selling their stocks and how the company goes), nowhere in the whole article is mentioned how the miniature market itself has performed during 2006. I mean, if 2006 has been a good year in the market, then Games Workshop is worrying about their loss in Europe and with right, as this is eventually still their main market. If 2006 was a 'low' year, then I personally wouldn't see the drop in profit as a matter to worry about. In the end, every company has the competition to worry about, but we have no idea how these have done during 2006.

Personally, I wonder wether dropping prices will REALLY mean so much people will return towards Games Workshop. In the end, many have gone towards other alternative games and after the 'depression' of the past two years I wonder wether they'll ever return. So personally, I think they're better off improving the quality of their miniature range, the artwork in their books and the products itself (like the BoSP box for which I refer towards my previous post).

Greetz
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Mallekha the Overwhelmer
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Skaven Lord Vinshqueek
Jan 15 2007, 10:23 PM
Personally, I wonder wether dropping prices will REALLY mean so much people will return towards Games Workshop. In the end, many have gone towards other alternative games and after the 'depression' of the past two years I wonder wether they'll ever return. So personally, I think they're better off improving the quality of their miniature range, the artwork in their books and the products itself (like the BoSP box for which I refer towards my previous post).

Greetz

Now, first off i want to make clear that i totally agree with you Vinz on the economic part. After all, the choice they made on running it as a real company instead of hobby supplier was the best one.

However your last paragraph is not totally in line with what i think. I speak personally here, for me, i don't want to generalise, but i think it woudl be a trend that IF they should drop their prices, I for one would fly off to the store and buy alot of reinforcements for my Chaos and Skaven armies. Why? Because i would have the feel that i have gotten something for my money. Now, buying a box of chaos warriors (only 12!!! in it) is costing me a fortune. 27.5 - 30 Euros? I wouldn't know, haven't been to a store in over a year and a half, but im quite sure its at least 27.5€. It USED to be 20 €.

20€ for 12 warriors or 20 skaven makes me feel that i have paid money, and received enough models for it. 30€ doesn't. So yes, i would run back to the store and get new minis. People that have abandoned WFB and went to other systems mght not, but i would :).

Oh and im also totally with you that they should increase the quality of their range too, i think the new Empire is nothing to jump on about, nothing really special and outstanding has been brought out, except for the most unfluffy rocket mauncher of killy death ^_^
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Bassik Dwarveripper
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And people who have switched to other systems will return quiker then you think. I also play Warmachine, Rackham, and some obscure games that are OOP, but their rules just never felled like WHFB... too much micromannaging, for my liking, and an army of 50 models is considdered a horde in all of them, so it will never beat fielding 300 Skaven!
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skavenguy13
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DOOMWHEEL
Skaven Lord Vinshqueek
Jan 15 2007, 04:23 PM
nowhere in the whole article is mentioned how the miniature market itself has performed during 2006. I mean, if 2006 has been a good year in the market, then Games Workshop is worrying about their loss in Europe and with right, as this is eventually still their main market. If 2006 was a 'low' year, then I personally wouldn't see the drop in profit as a matter to worry about.

Over at WarSeer there are many number crunchers that don't hesitate to go check out the numbers on GW's sites (no idea how they do, but anyway) and I often take a look.

Well I remember that the sales IN A SINGLE YEAR dropped by 80-something percent. I think it was in 2005.

And you say they make 5 millions a year of profit? Well on WarSeer everyone is flaming a "Kirby" guy who gives himself a million in bonus. About 20% of the profit.
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Skaven Lord Vinshqueek
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Bunny ear says flop

*groans*... In all honesty, with all respect to the majority of its members, I don't give a rat's arse about those number crunchers from the Warseer community. The fact that they flame Tom Kirby shows how those people truely are and in all honesty, my respect for them is lower then low. Seriously, if they don't appear to be giving a source towards their numbers, nor a decent economical analysis over those numbers, I personally consider such rants to be nothing less then crap. As much as my post might be opposite to what they state on Warseer, at least I give a rational explanation of its meaning.

And just in case I might be accused as a "Games Workshop fanboy", I neither approve with every frikkin' decision that comes from the management in general, not just Tom Kirby. Though, when it comes to the basic picture, he does run a company that has stores and distribution points over the entire bloody globe. Rant and/ or flame as much as you like, but neither you, me, or any other number crunching prat at Warseer will be able to do a better job at it then he's doing currently.

Greetz

Edit:
Nothing personal towards you, but I'm just noooooot impressed by the rants from Warseer!
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skavenguy13
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DOOMWHEEL
Skaven Lord Vinshqueek
Jan 16 2007, 03:09 PM
Seriously, if they don't appear to be giving a source towards their numbers, nor a decent economical analysis over those numbers, I personally consider such rants to be nothing less then crap.

Thing is, they did time and time over.

Of course, not being an economics nut, all I can do is look at those numbers and assume that if they're true, something out there is definately wrong.
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