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| GW in the Mail on Sunday | |
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| Tweet Topic Started: 13th January 2007 - 09:46 PM (676 Views) | |
| Frankensqueek | 13th January 2007 - 09:46 PM Post #1 |
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Doomwheel Driver
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I was just skimming through the paper the other day (I THINK it was the Mail on Sunday), and there was an article about Games Workshop neglecting their customers. It was basically saying that GW have realised that repeatedly releasing more and more LotR models was a waste, and that they're spent less energy on releasing what people actually want. Did anyone else see this article? James |
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| FatherSquee | 13th January 2007 - 10:06 PM Post #2 |
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Holder of Clan Pestilens "Most Sexiest" Award
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You wouldn't be able to show us would you? |
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| Bassik Dwarveripper | 13th January 2007 - 10:50 PM Post #3 |
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Unregistered
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here |
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| scrivener | 14th January 2007 - 10:53 AM Post #4 |
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*toot*
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At least they are aware of it, so hopefully they can start paying attention to us again. GW was a kid with a new toy when they discovered the profit of cashing in on the LOTR fad. They're mistake was a miscalculation, investing too much in an effort to milk it for all it's worth, and were caught high and dry when the fad died. Hopefully, the new WH stuff we've been getting and the upcoming Nemesis Crown might be signs of GW re-committing itself to the "traditional" customers ^_^. |
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| Bodacious | 14th January 2007 - 12:09 PM Post #5 |
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Doomwheel Fanatic
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It was indeed good to hear someone talk about that for once. I hope that when GW starts paying attention to us again that it will also translate in a better communication. This article is the first time that I've actually read about how they're doing. IMO they'd solve a lot of the complaining by giving the real fans a better look in the kitchen. The only way that we can know what they're up to is by looking at the models they're releasing. I have probably been a little spoiled though by the magicthegathering.com site, but it seems sometimes like GW is doing the exact oposite of them (trying to hide the reasoning behind their decisions from us <_< ). Anyway, just my 2 warptokens. Cheers, Bodacious. |
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| skavenguy13 | 14th January 2007 - 01:28 PM Post #6 |
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DOOMWHEEL
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I'm still wondering something though: do they really think it's the only reason they don't make much money anymore? Or are they just faking, or not paying attention to the other reasons*? They always seem to blame LOTR. * : Mostly price hikes, of course. |
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| scrivener | 14th January 2007 - 01:55 PM Post #7 |
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*toot*
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Well, I think the big main reason was simply caring more about the profit than about the game. :rolleyes: Since everything comes down to that. LoTR caused the direction away from WH, and its lack of profit-earning after the fad burst caused them to start hiking up our prices to support LoTR. It's not LoTR's fault of course, but LoTR represents GW's bad misjudgment that caused the cascade of unpopularity. |
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| Mallekha the Overwhelmer | 14th January 2007 - 03:33 PM Post #8 |
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Civil War's Sneakiest Player of 'em All
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i see what skavenguy means, and thats what i thought too, that GW is putting the blame again somewhere else. It WAS a miscalculation and a bad choice that made them loose money, but they still don't want to face (or admit) that the drop in numbers is (i think) also due to the price hikes. I used to go to a store every 2 weeks, now i haven't been to one in over 1y and a half. I don't want to change the discussion towards a price hike discussion though, there are lots of them, but i feel there is more to it, than just 'LotR has made us lose customers and money.' The traditional gamers who play WFB and 40k have been put back by al these causes, and now they have lost their customer base, and they want them back, now they should pay more attention to them and listen to the signals they are giving out through forums, mails, games days, etc Of course they care more about the money, but if they don't care about the game, there is no money coming in, thats what they are seeing right now. Sales are dropping, more people complain, but still prices are going up and they don't want to face it that tey should pay attention to their gamers, whi are their only customers. The little kids wanting to play LotR are gone now. |
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Something stirs in the tunnels again... The Bells of Despair have tolled once more, heralding the coming of... The Missionary of the Plague
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| Skaven Lord Vinshqueek | 14th January 2007 - 03:59 PM Post #9 |
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Bunny ear says flop
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They're a multinational firm with stores all over the globe, so that they're aiming at an increase of their profit is a more then logical thought for a company that big. Off course the development team for the different games are 'living' for their hobby, but in the end all that matters for the company as a whole is to -at the end of each year- have a bigger revenue then what they've spent that year. While I'm not defending their policy, too many people still seem (to me) be judging the actions of Games Workshop from the point of view of the gamers. Off course they miscalculated the duration of the impact the Lord of the Rings game had and trust me, when you invest an awful lot of money in a license for the game and see interest dropping (quite a bit) after app. three/ four years while you haven't even reached half the period you bought the license for, then you're indeed starting to get in trouble... They will always mention this as a/ the reason for the dropping profits the last few years, but the hobby in itself remains an expensive thing. Nowadays Privateer Press has made a HUGE jump on the American market, which for a large part comes from the fact that to start the game the amount of money you'd need to invest is significantly lower then with the three Games Workshop core games. (At average, you can mention a scale of three times as much money). With the release of the Battle of Skull Pass they indeed struck back quite decently, basically giving their gamer community two small armies for a fairly decent price. Should they continue this and bring the 'level' required to start the game (both in points sizes for tournaments, as in the cost needed to start) I think they'll be on their way back again. Personally, I'm not that troubled about these news messages. IIRC, they still make an annual profit of five million pounds, which to me is still an awful lot of money in the first place. Once they start aiming at products that'll interest their gamer community again, I guess we'll see them crawling out of the little 'depression' they seem to be in. Meanwhile, I'll enjoy the Specialist Games (and Aeronautica Imperialis) instead. *grins*... Greetz |
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| Mebob | 14th January 2007 - 04:00 PM Post #10 |
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Pants are for the weak!
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What i blame for their lack of profit is their price increase, during the last price increase i quit palying for a few months, and since then i've only bought the odd one or two of their products (excluding paints) and all my friends who play the games, have quite frankly stopped, and their reasons:
They said sometihng along those lines I've alwayss een warhammer as expensive, but it jsut got worse, and unaffordable for alot of people, i basically have these options: -spend my money on going out places with friends and ahving fun Or - staying at home bored stiffless and saving my money for over a month jsut for a single box set. And what i also think lost them money, as ssaid before, their lack of care for their fans, they've done many things to annoy me: -the SoC and tthe fluff that didn't compliment with what was happening in the campeign (although gw could redeem themselves with this mistake with the nemisis crown) -Price increases -a robot horse -Models know come with parts already attacthed to each other (legs torso and sometimes arms) -and alot more So if they take all these reasons into accoutn as well as what it said in that article, then maybe they could bring back fans they have lost, and redeem themselves. Although i doubt any of that would happen as i tihnk their happy using LOTR as their scapegoat for the time being. |
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| Gorak | 14th January 2007 - 04:07 PM Post #11 |
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well GW has gotten better with kits and stuff for 40k and warhammer. when I was first starting out it was like if you ordered a space marine commander you basically got what they sent you (they had different variations) so that was really hard to gear up your commander because alot of people in 40k use wysiwyg (what you see is what you get). And then there were stuff like the Eldar wave serpent you see in their codex but you couldnt really get because GW had no model for it (which made alot of eldar players mad : / ) but forgeworld had the model for but you have to pay a huge shipping and handling price and convert dollars to pounds etc... But now they have kits for these and I heard rumours that their making army boxes for fantasy. and which their kinda like the army deals they give out when they reintroduce a army. |
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| Ratphink | 14th January 2007 - 04:20 PM Post #12 |
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The Unlovable Lurker
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I'm in College now, and frankly, I'm frugal enough as it is without having to constantly buy more art supplies for my classes. GW and their constant price hikes were basically what eventually pushed me to stop really buying any more Warhammer and had me lose interrest all together in the game. It's just a luxury I neither have the time or money for at the moment. So yeah, I'm gonna chalk up my vote with the others. They blame their crappy liscense move all they want, but there's more to it then that. EDIT: As a tip who to ANYBODY who still collects Warhammer in the Oakville/Toronto/Missisauga Area. If you're ever in Oakville for whatever reason, and have money to spend on Warhammer. Go to the Comic Connection of Kerr St. Trust me on this one guys. |
Award for the Worst joke ever goes to... THRASKITAR for the following:
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| garthvader | 14th January 2007 - 11:37 PM Post #13 |
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Can You Dig It?
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wow this thread is like a whirlpool of hate but i see where its coming fromwhen lotr mini's came out i knew GW couldnt milk it for that long and now its caught up to them. I myself dont like the lotr variant i havent even bothered to even have a quick glance of the rule book. but GW cant blame everything on i.t Their prices are steadily getting higher and it pisses me off now for empire it costs 40$NZ for 10 empire troops instead of the 20 ifrom last edition. Its going to be hard for us horde armies when our update comes out. Gw i think make their most money out of 40k because it appeals more to the younger and younger kids that are starting up the hockey i was chatting to a GW staff. and he said that they sell more space marines then all the other stuff in the store all together! <_< GW are concentrating on new players to much because they buy army deals and the such and not focusing as much as the older guys who have been playing for a while and new the old days of milk and honey :lol: |
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| SquickSquick | 15th January 2007 - 01:53 PM Post #14 |
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Behold the Spanking Paddle of Justice
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There was a similar news paper article about LOTR this time last year when sales were down on LOTR and nothing changed, I do not really envisage anything changing in the next year to come especially considering some of the projects the GW team have already undertaken |
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| Mebob | 15th January 2007 - 05:52 PM Post #15 |
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Pants are for the weak!
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*Realises that the empire boxed sets only have 10 models in now* *bursts into an angry rage and threatens to quit the hobby* stupid games workshop , the prices have always been expensive, butthey jsut keep pushing it, next we will no its £20 for 5 plastic models.Or maybe they will cahrge us for walking into their shop. "hello dear gamer, please come into our shop" *enters shop* "HAHA fooled you! Now you owe us all your moneys Mwuahahaha" But grr, not only are they upoping the prices of models, but their cunningly reducing the amount of models in our boxed sets:/ , next were going to have the plastic models come in one piece, so customisation will always require a hobby knife, and then they'll up the prices even more due to the moeny their losing, thhen they will cock up on the nemisis crown and not bother to write good enough fluff, they will continue to add lots of epensive goodies, they give armies technology way beyond the time line, maybe even a time machene to justify it :/ , and go against what the fans want, and then at the end of the year, wonder why their profits are going down so they will up the price to cover the moeny they've lost. Hmm sounds liek a plan to me, oo almost forgot they will need a scapegaot you don't expect gw to take the blame do you?
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but i see where its coming from
, the prices have always been expensive, butthey jsut keep pushing it, next we will no its £20 for 5 plastic models.
you don't expect gw to take the blame do you?