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KB Read this
Topic Started: Oct 9 2009, 11:37 AM (147 Views)
Ram Jam
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In It 2 Win It
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Federal rules could affect NASCAR endorsements: When #99-Carl Edwards broke his foot playing Frisbee last month there were jokes about how fortunate he was to be sponsored by AFLAC, which sells disability insurance. Edwards even made reference to the obvious irony and talked about filing a claim and getting a check. NASCAR fans are so used to drivers hawking their sponsors' products - and dropping the sponsor's name in every TV interview - that they rarely think twice about it. That's what drivers do when they aren't driving. But pretty soon drivers might have to do something else if they find themselves endorsing a sponsor's product. They might have to disclose that the sponsor is paying them to do it. The Federal Trade Commission this week issued new guidelines for those who endorse products. There is a new requirement that endorsers - whether it's a lowly blogger or a high-profile actor or athlete - must say if they are being paid by that company. So, how would this affect NASCAR, the most blatantly commercial sport around? Depends on the context. So says David Zetoony, an attorney specializing in consumer product-liability cases with the firm Bryan Cave. For instance, when Edwards does a commercial for AFLAC, it is understood by not only NASCAR fans, but also by the public at large that he's being paid to do so or that it's part of his obligation to his sponsor. And when he gives an interview standing in front of his AFLAC Ford, wearing his AFLAC driver suit and says something like "the #99 AFLAC Ford Fusion was awfully fast today," he's also in the clear. That's considered product placement, Zetoony said, and it won't get a driver in hot water with the FTC. What will cause trouble is when an athlete takes it a step further and endorses a product. But again, context is important. So if Tony Stewart gives a TV interview and is asked to name his favorite hamburger and he says "I never eat anything but flame-broiled Burger King Whoppers," he'd be required to disclose his relationship to BK. If he said, "I never eat anything but those juicy Whoppers my sponsor Burger King makes," he'd be OK. Confused? You aren't alone. It's going to take time and probably litigation to sort out where the lines will be drawn.(Alabama Live)(10-9-2009)
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Orangesmoke20
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Too hot to handle.. too cold to hold... ohhhhhh yeahhhhh!!!
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way to fuck it up for everybody carl
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MartinMan
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Veteran of 1000 psychic wars
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This also goes for video game reviewers that receive money from publishers before they reviewed the games
they need to state if they were payed or not in their reviews


they're actually cracking down on everybody not is not just nascar centered
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JetBlack3
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I am the tag team champions
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Isnt it kind obvious they are bein paid? I mean for stuff like this
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Ram Jam
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In It 2 Win It
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Maybe some of these magazine reviews will be a little less biased in the future.

Can't remember if it was Consumer Reports or Car & Driver (likely Consumer Reports) that completely bashed the Dodge Dakota a few years ago, but was saying how the Mitsubishi Raider was a pretty good small truck. They didn't seem to notice that the Raider was just a rebadged Dakota.
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luigistarted06
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I like it in and around my mouth.
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I can see a lot of Nascar drivers not thinking and getting in trouble over this. Would drinking a Coca cola on camera get them in trouble? I know that happens in nearly every interview...
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Nate
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Wishes he could be like David
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luigistarted06
Oct 9 2009, 03:39 PM
I can see a lot of Nascar drivers not thinking and getting in trouble over this. Would drinking a Coca cola on camera get them in trouble? I know that happens in nearly every interview...
no that would just be product placement.
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JetBlack3
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I am the tag team champions
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Yea thats different
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