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Pontiac loyalists rejoice
Topic Started: Mar 3 2009, 01:28 PM (66 Views)
McLarenCrazy
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March 2nd, 2009

Business
Pontiac: Alive and Kicking and Part of GM’s Future Plans
By Susan Docherty
GM North American Vice President, Buick, Pontiac, GMC

We’ve been receiving a lot of communication recently from of our Pontiac dealers and owners regarding all of the negativity in the media surrounding our brand. It seems as though everyone is getting into the spirit, reporting speculation as fact, and writing Pontiac’s epitaph.

The only problem is that it’s wrong. Pontiac is alive and kicking, and we are still part of GM’s future plans.

Now, we are not denying that automotive industry is hurting right now and we are all going to have to make some sacrifices to get through the worst global economic downturn in over 50 years. GM’s recent submission of a more detailed long-term viability plan to the U.S. Congress clearly spells out a number of actions we are taking to deal with that new reality, including shedding nearly 20 percent of our workforce and exploring other options for the Hummer, Saab, and Saturn brands.

But that plan also clearly focuses on the single item that will make us a success in the future - great products. Pontiac definitely has a role to play there, although it’s going to mean some changes. And change, as we all know, can be difficult, especially when you’re dealing with an 83-year old American icon.

I’ll tell you up front that we don’t have every detail finalized, but let’s address the facts and sort out what we do know from what we’re still working on.

First, very little is changing in the near term. Pontiac will continue to offer the G5, G6, G8, Solstice and Vibe, and we’re adding the economical G3. Pontiac’s top reason for purchase is “fuel economy” and we won’t disappoint with four of our six entries getting over 32 miles per gallon on the highway.

The Pontiac Torrent will be discontinued to enable the brand to “focus” on cars. But the good news is that a new, five-passenger crossover SUV entry will soon be found at GMC … stay tuned.

In the future, Pontiac will have fewer nameplates. Just how many and what they will look like is still under study.

Again, we know that we don’t have all of the answers right now and that can be very uncomfortable, but we refuse to let media speculation and negativity make up our minds for us.

Pontiac still has a mission in the BPG channel and it’s one that a very dedicated team of engineers, marketers, and dealers is determined to complete successfully, one step at a time.

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Orangesmoke20
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Too hot to handle.. too cold to hold... ohhhhhh yeahhhhh!!!
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whoot
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Ram Jam
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Isn't this the same thing Oldsmobile said a few years ago? :shifty:
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McLarenCrazy
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by Buick61


Maybe this is what GM should have played when asking Congress for $16 Billion instead of whatever plans they tried to convince Congress.
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McLarenCrazy
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2_Brew_Crew
Mar 3 2009, 01:35 PM
Isn't this the same thing Oldsmobile said a few years ago? :shifty:
Shhhh...Don't crush Brian and Jared's dreams. They don't know. You are like Godzilla and their dreams are the model Japanese cities in the movies, and you are just destroying them.

Go Pontiac :cup:
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Ram Jam
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I feel it's only fair the way they have tried to do the same to Chrysler over the years.
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Orangesmoke20
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thats different
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McLarenCrazy
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Here's for the next trip GM makes to Capitol Hill. :D
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Nate
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Glad to see they aren't killing off pontiac. I just hope they start releasing more high quality cars such as the G8. I would also love if they redid the GTO again but this time do it right.
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JetBlack3
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:woot: :yeah: :yahoo:
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