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Crown Royal Presents the Jim Stewart 400 at RIR
Topic Started: Feb 16 2007, 10:05 PM (84 Views)
The Dale
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4-Time Nightly FEDEx Heat Champion
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: For the first time in history, a major sporting event will depict the name of a fan. As part of a ceremony held today, Fri., Feb. 16 at Daytona International Speedway, Crown Royal awarded Jim Stewart from Houma, La., the naming rights to the spring Nextel Cup Series race at Richmond International Raceway (RIR), which will be held on Saturday, May 5, 2007. As part of the Crown Royal "Your Name Here 400" promotion, Stewart's name will shine "under the lights" at RIR and will forever be engraved into the archives of sports history as the race's official title - "Crown Royal presents the Jim Stewart 400." Much like other race entitlement sponsorships, Stewart's name will be recognized by broadcast and media partners as the race's official title. As guest of honor, Stewart will wave the green flag to start the race, as well as participate in the check and trophy presentations to the race winner in Victory Lane. Crown Royal judged the finalists based on written and video submissions chronicling consumers' favorite "Crown-Worthy" moments, which is defined as a memorable moment or occasion deemed "worthy" of toasting with a Crown Royal cocktail in a responsible manner (i.e., big promotion at work, bowling the perfect game, etc.). Stewart's winning entry chronicled his moments growing up fishing with his father and later christening his own fishing boat with a toast to his father. Much like other race entitlement sponsorships, Stewart's name will be recognized by NASCAR's broadcast and media partners as the race's official title. As guest of honor at RIR, Stewart will take part in pre-race festivities, as well as participate in the check and trophy presentations to the race winner in Gatorade Victory Lane. During race weekend he will also receive VIP accommodations for himself and a guest. In total, Crown Royal received nearly 15,000 entries to the "Your Name Here 400" contest between May 6 and November 23, 2006, and the nine finalists were selected by a panel of judges on the basis of originality, relevance, appeal and clarity of their submissions. Each finalist received a prize package that included: race tickets, infield access, pre-race row tour of the garage, air travel and hotel accommodations to the 2007 Daytona 500. In its continuous efforts to utilize national platforms to promote responsible drinking, Crown Royal also made a donation of $50,000 to RADD (Recording Artists, Actors & Athletes Against Drunk Driving) - based on total submissions received - to help the organization's fight against drunk driving. Furthermore, Crown Royal announced that the "Your Name Here 400" contest will continue in 2007, where the official name of the spring 2008 Nextel Cup Series race at Richmond will be awarded to another adult fan.(Alan Taylor Communications PR)(2-16-2007)

That's kinda awkward. :lol:
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HuskyMan20
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Don't bullshit a bullshitter!
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:lol: could you imagine if his last name was Beam? "Crown Royal Presents: The Jim Beam 400" lol
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Ram Jam
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In It 2 Win It
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Seems like that contest was way more work than it was worth.
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KK3869
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Just your simple Cameron
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So much for the Harry Balls 400 :aaron:
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C29Fan
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F*** YEAHH! HARVICK BITCH! WOOOOOOOOO!
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Wow so the contest winner was a guy with a pretty common name.
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The Dale
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KK3869
Feb 16 2007, 10:35 PM
So much for the Harry Balls 400 :aaron:

The Harry Woodcock 400 would've been better. :lol:
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ElDonkey
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2009 Sprint Cup Pick Em Champion
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Lee Suckaweewee 400 woulda been much better

or the shane hmeil 400 :woot:
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The Dale
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4-Time Nightly FEDEx Heat Champion
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TheDonkey381
Feb 16 2007, 11:52 PM
Lee Suckaweewee 400 woulda been much better

or the shane hmeil 400 :woot:

Or the Dale Darlington 400 won by another Dale. :o :woot:
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Orangesmoke20
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Too hot to handle.. too cold to hold... ohhhhhh yeahhhhh!!!
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is dude a race fan or just some drunk who got lucky
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The Dale
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Orangesmoke20
Feb 16 2007, 11:58 PM
is dude a race fan or just some drunk who got lucky

Probably a drunk race fan that got lucky. :lol:
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Dewy9
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Still doesn't top the guy who's name was picked not just once, but twice, in the No Bull 5 promotion.
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Ram Jam
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In It 2 Win It
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Dale3815
Feb 16 2007, 11:54 PM
TheDonkey381
Feb 16 2007, 11:52 PM
Lee Suckaweewee 400 woulda been much better

or the shane hmeil 400 :woot:

Or the Dale Darlington 400 won by another Dale. :o :woot:

Why would you want to see Jarrett win a race? :shifty:
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The Dale
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2_Brew_Crew
Feb 17 2007, 12:00 AM
Dale3815
Feb 16 2007, 11:54 PM
TheDonkey381
Feb 16 2007, 11:52 PM
Lee Suckaweewee 400 woulda been much better

or the shane hmeil 400 :woot:

Or the Dale Darlington 400 won by another Dale. :o :woot:

Why would you want to see Jarrett win a race? :shifty:

Well, he is excluded in this since he wouldn't have a chance to win in the first place. :lol:
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Ram Jam
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Lucky if he even makes it. :lol:
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Deleted User
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Shoulda added "my" to Jim and had the wax statue of Jimmy Stewart that "talks better than he does" according to Dean Martin. I still hate this idea.
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