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    Nintendo trying harder
    Topic Started: Jun 5 2005, 04:47 PM (444 Views)
    Infierno
    Supreme idiot of the Universe
    From:
    http://www.heraldnet.com/stories/05/06/05/...nintendo001.cfm

    Carlton Smith has two Nintendo Co. GameCubes - and both are stashed in a closet.

    The 32-year-old Los Angeles set builder bought the spare console for his son, but 9-year-old C.J. wants to play sports games only on PlayStation 2 and Xbox like his dad.

    "GameCube is a kid's box," said Smith, who has owned more than a dozen different game consoles since 1984, when he bought an Atari 2600. "I haven't played it for a year, and my son just wants to play what I play."

    Once the undisputed leader of the video game industry, Nintendo has tried without much success to reverse the persistent impression that its flagship GameCube is more a toy than a serious game machine. It has lost much of the 90 percent market share it once enjoyed to Sony Corp., which makes PlayStation, and Microsoft Corp., which makes Xbox.

    Nintendo now holds 19 percent of the console market. But the Japanese company, which also makes the popular Game Boy hand-held players, is attempting to regain some momentum with its next console.

    Perhaps as important as the technical specifications of the console code-named Revolution, though, is the revolution inside Nintendo as it reaches out to older gamers who grew up playing Nintendo games but then outgrew Mario.

    "Nintendo needs to figure out early on what they want to be when they grow up," said P.J. McNealy, an analyst at American Technology Research Inc. "Granted, they're the oldest and most storied company in the sector but they have yet to truly scale up as the market gets older."

    The company has sponsored headbanging concerts, held hip celebrity parties and produced ads featuring the rock band Good Charlotte. Nintendo also tapped Reginald Fils-Aime, a 42-year-old marketing whiz from Viacom Inc.'s MTV, to head its North American operations in Redmond.

    Fils-Aime had no experience in the games industry before he came to Nintendo 18 months ago, but he had a long resume of marketing products to young, hip consumers. At MTV, he helped beef up young audience viewership of the VH1 channel and boost overall ratings by 30 percent from 2001 to 2003. Fils-Aime, born in the Bronx borough of New York, also worked in marketing at Pizza Hut Inc., Guinness Import Co. and Procter & Gamble Co.

    "We believe the 16- to 20-year-old demographic is the right one to shoot for," Fils-Aime said, "because they drive not just the spending within this category but also the image."

    The company plans to give its next console - due out next year - a sleek design to replace the GameCube's toylike look. It will also campaign hard for outside developers to make more mature games for the new box.

    That's crucial because many gamers who, like Smith, cut their teeth on Nintendo's Mario and Zelda games have grown up and moved on to more mature titles such as "Halo" and "Grand Theft Auto." Sixty percent of PlayStation 2 owners, for instance, are over 18 years old. For GameCube, it's 40 percent.

    "The average gamer is over 20 and getting older," said Michael Pachter, an analyst at Wedbush Morgan Securities.

    McNealy noted that Nintendo lacked titles for older players early in the life of the GameCube. By the time mature games such as "Resident Evil 4" and "Metroid Prime" were released for GameCube, the kiddie image was cemented in people's minds.

    Nintendo has had trouble persuading independent game developers to make mature titles for the GameCube. Take-Two Interactive Software Inc., for example, released "Grand Theft Auto: San Andreas" on PlayStation 2 and Xbox but not GameCube.

    "It's remarkable to me how many games are made for PS2 and Xbox but not GameCube," Pachter said. "If they don't reverse that trend, they will have a problem."
    Old Screennames: Ghost, Jumpman, SoulCalibur, Mario Sunshine2.0, Soul, Soulcalibur, PrinceVaati, FuzzyLlama, banmeplzkthxbai, I_phail_lolololol, MattB2289O More soon =D
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    CFalcon1219
    Don't hate me because I'm beautiful.
    there just dumb, see, people will keep getting born so more kids, which means more money nintendo! yay! <_<
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    Nintendo_Golfer
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    Sheik
    Mario Sunshine 2.0
    Jun 5 2005, 09:47 PM
    "It's remarkable to me how many games are made for PS2 and Xbox but not GameCube," Pachter said. "If they don't reverse that trend, they will have a problem."

    that is the biggest problem on the cube..

    too many times do you see an ad for a cool game and they say on xbox & ps2...but not the gamecube..

    also: the market for those 16 and older is much stronger then the kids market, because kids are mainly dependent on their parents for money...16 year olds and up can make their own money at jobs an thus provide more spending power...


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    marioguy's ghost
    PangYa!
    Yay, Nintendo is going down!
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    Ramen Hood
    Paul's dumb Alex is cool

    What?! Nintendo is just misunderstude. They won't give up and follow the crowd like everyone else. Oh well, let's hope the Revolution is good.
    Ron Paul in '08
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    Link
    King Dedede
    Nintendo did have the kiddie appearence but now thay have a lot more higher rated games. Hopefully the revolution blows everyone else away
    :)
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    Hitokiri Battosai
    Koopa
    Nintendo is going to have some more tough times. I hope they can pull through...
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    Gamecamiller
    ChuChu
    ahh yea, i've seen this on nsider and on GD.

    that can happen with any console.

    and nintendo will be fine.
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    There's always something to do on GameDome, and our community is second to none.
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    Infierno
    Supreme idiot of the Universe
    Gamecamiller
    Jun 6 2005, 05:40 PM
    ahh yea, i've seen this on nsider and on GD.

    that can happen with any console.

    and nintendo will be fine.

    I found that on Google news ^_^
    Old Screennames: Ghost, Jumpman, SoulCalibur, Mario Sunshine2.0, Soul, Soulcalibur, PrinceVaati, FuzzyLlama, banmeplzkthxbai, I_phail_lolololol, MattB2289O More soon =D
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    John
    I want to be a scribble pad moderator!
    Nintendo has always been trying hard, and will continue to try harder in the future
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    Donkey Kong
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    ChuChu
    John
    Jun 7 2005, 06:45 AM
    Nintendo has always been trying hard, and will continue to try harder in the future

    Thats right, Nintendo will never give up. They will come back, and beat Sony and Microsoft.
    DK stands for Donkey Kong, but it also stands for Denmark(The best country in the world)

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    metroid2005
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    I like Earthbound more then you.
    Nintendo has always been trying hard, and are right now. It's just that the PS2 and X-BOX are touph to beat. The PS2 has quite a good library of games, while the X-BOX graphics are at their best. If they don't pull something amazing with the Revolution, then the shiny PS3 and the white X-BOX360 will dominate nintendo once again.
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    Zane
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    Wiiplus.net
    metroid2005
    Jun 7 2005, 10:25 AM
    Nintendo has always been trying hard, and are right now. It's just that the PS2 and X-BOX are touph to beat. The PS2 has quite a good library of games, while the X-BOX graphics are at their best. If they don't pull something amazing with the Revolution, then the shiny PS3 and the white X-BOX360 will dominate nintendo once again.

    very true but thats why its called the revelution... i think the old school game download could bring people back that used to have the nes snes and n64 because they want to play there old favs
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    Sontailsic
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    Chelsea FC Champions 55-05-06-10

    Um, I'm not sure but artguy are you on the wrong forums?

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    Infierno
    Supreme idiot of the Universe
    marioguy
    Jun 5 2005, 06:58 PM
    Yay, Nintendo is going down!

    *gives you direction to the Sony forums*
    Don't Come Back >=(
    =P
    Old Screennames: Ghost, Jumpman, SoulCalibur, Mario Sunshine2.0, Soul, Soulcalibur, PrinceVaati, FuzzyLlama, banmeplzkthxbai, I_phail_lolololol, MattB2289O More soon =D
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