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| Board of Education Meeting; October 1, 2007 | |
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| Tweet Topic Started: Oct 1 2007, 09:10 AM (253 Views) | |
| Vanna White | Oct 1 2007, 09:10 AM Post #1 |
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Veteran
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http://www.boardbook.org/APPS/BBV2/PUBLIC/...gKey=MjgxNTI%3D Livonia Public Schools School District Regular Meeting Monday, October 1, 2007 7:00 PM Board Room, 15125 Farmington Road, Livonia I. ROLL CALL: Tom Bailey, Robert Freeman, Steve King, Daniel Lessard, Cynthia Markarian, Gregory Oke, Lynda Scheel II. COMMUNICATIONS A. Gift from TRW Gift from TRW Action Sheet B. Update on Community Marketing Consortium Update on Community Marketing Consortium Attachme C. Written Communications D. Audience Communications (Limited to fifteen (15) minutes, with remainder following Personnel Matters.) E. Response to Prior Audience Communications III. CONSENT AGENDA--Items marked with an "*" will be considered in one motion. These routine items have been individually reviewed by Board committees and were unanimously recommended for placing on this consent agenda. Any member of the Board may remove items from the consent agenda prior to voting. Consent Agenda Action Sheet IV. DISPOSITION OF MINUTES A. *Minutes of the Regular Meeting of September 17, 2007 Minutes of the Regular Meeting of September 17, 2 V. BUSINESS MATTERS A. *Bills for Payment--October 2, 2007 Bills for Payment--October 2, 2007 Action Sheet Bills for Payment--October 2, 2007 Attachment VI. INSTRUCTION MATTERS A. Presentation: Professional Development Update Professional Development Update Attachment VII. PERSONNEL MATTERS A. Retirements Retirements Action Sheet Retirements Attachment B. Teachers for Tenure Teachers for Tenure Action Sheet VIII. REPORTS FROM THE SUPERINTENDENT IX. HEARING FROM BOARD MEMBERS A. Second Reading of Board Policy IFA--DISTRICT TECHNOLOGY NETWORK AND RELATED RESOURCES Board Policy IFA Action Sheet Board Policy IFA Attachment B. Second Reading of Board Policy--INTRODUCTION: Shared Vision Board Policy Shared Vision Action Sheet Board Policy Shared Vision Attachment C. Second Reading of Board Policy--INTRODUCTION: Collective Commitments Board Policy Collective Commitments Action Sheet Board Policy Collective Commitments Attachment D. Hearing from Individual Board Members X. ADJOURNMENT |
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| LPS Reformer | Oct 2 2007, 08:51 PM Post #2 |
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The schools exist to educate, not employ.
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Link Tonights Meeting There was a time in this district that it was not necessary to create hype for what was happening in our schools. The story was told through word of mouth by parents and students. I am troubled over the use of education dollars being spent on promotion not education. I asked Donna how much we kicked in towards the $8000.00 30 second spot that we viewed tonight promoting the City of Livonia and she said we put up $5000.00. I also asked where the money came from and she said she did not know. So I asked Randy and he said it came out of his budget. Apparently he has money in his budget for discretionary spending. I will follow up on this for clarification. |
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“Child Abuse” means different things to different people.... ----Randy Liepa 8/9/12 | |
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| George | Oct 4 2007, 12:24 AM Post #3 |
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I do believe that it's not Liepa's budget, but our children's budget. <_< <_< :angry: |
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| Al Beabak | Oct 5 2007, 07:52 AM Post #4 |
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He is responsible for the daya to day operations and management of it, but ultimately the BOE is responsible for him. IF he does a poor job it a direct reflection of the job they are doing. |
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| mmmmkay? | Oct 5 2007, 08:08 AM Post #5 |
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AMEN! mmmmkay? |
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| Hopeful | Oct 5 2007, 08:19 AM Post #6 |
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The BOE would have to know what he is doing.... open their eyes, ask questions, and demand real answers. Liepa will spin everything in a certain way so that his performance looks great, no matter the actual outcome. Just look at his Legacy plan; DR. ITS TIME TO REPORT YOUR SAVINGS!?!?! No more fluff, show the public all of the numbers! Real data! That is the only way to truly evaluate that plan.
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| Mrs.M | Oct 15 2007, 10:14 AM Post #7 |
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Veteran
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The 30 second ad is accessible at www.livonia.org (Livonia Chamber of Commerce) on the homepage >> TV commercial http://www.freep.com/apps/pbcs.dll/article...070365/-1/PRINT Livonia looking to improve its buzz Marketing campaign stresses location, schools, activities October 7, 2007 BY TOM LANG FREE PRESS SPECIAL WRITER Scott Bahr is a young father who loves living in Livonia with his wife and three children. He wants everyone else to know it -- and if it's right for them -- to join him. Bahr, 27, is part of the new Livonia Community Marketing Consortium that has started a campaign to market what its members say are Livonia's top three attributes: exceptional neighborhoods, convenient centralized location and numerous programs and activities for families. The original consortium concept grew out of an Educational Alliance Committee meeting, chaired by Donna McDowell of Livonia Public Schools and Dan West, president of the Livonia Chamber of Commerce. They knew immediately it would be a big job, so they dipped into their Rolodexes and recruited marketing specialists from several area companies and the universities -- plus a few residents like Bahr. "The driving force of this idea has been what I think is some unfair, negative comments about Livonia in the news the past few years, and I thought it would be good to help drive the message instead of having it driven for us," said Bahr, who grew up in Livonia, graduated from Stevenson High School and is now an engineer at Chrysler. "We have a great story to tell, and it's fair that we get it out there. "Livonia has all the practical things we look for: It's safe, the schools are good, we have good city services for the money. But it all goes back to family. People are first, and it's not just a motto on a sign. The common denominator of it all is strong families and strong citizens." West said that when companies or groups focus on their goals and needs, which is a natural tendency, they don't necessarily think about how that will impact all the other groups within the same community. "So we've basically been meeting every week since early June to find out: How do we best market Livonia, what's the best way to go about it and what's the best resources -- all to create a substantial buzz" about the city, West said. "We realize we don't have a downtown," he added. "We're not Royal Oak, we're not downtown Plymouth, but we are a place for families and neighborhoods with a central location. Those are the three main points we're trying to promote." The consortium, an ad hoc committee not officially tied to any one agency or organization, has begun with a cable television advertisement that's airing in the surrounding communities for the next three weeks. Bookmarks were made that can be handed out in schools or the community, and the consortium is encouraging Livonia companies or groups to list the "Eight Great Attributes" in their newsletters, on Web sites, etc. The identified attributes are: centrally located; good services for reasonable taxes; quality education at all levels; safe; outstanding recreation programs; award-winning health care; convenient shopping and dining; and the occurrence of new development and redevelopment. "Not only do we want to get more people to live and shop and invest here, but at the same time we really think it will boost community pride," West said. "And we have significant local elections coming up, and we hope to bring some positive dialog into the discourse." All the marketing costs so far have been covered by pooling funds from the individual budgets of the organizations involved to date. Those groups include the Livonia Chamber of Commerce, City of Livonia, Madonna University, Schoolcraft College, Livonia Public Schools, St. Mary Mercy Hospital, Livonia Observer, TRW Automotive, Bright House and Laurel Park Place Mall. "We believe that we still are one of the preeminent communities in metro Detroit (in which) to raise a family," West said. "And this is what we need to brand ourselves as. Livonia really came on the map in the 1960s and '70s as a top-notch place for families, and it always has been, but we don't talk about it as much as we should. "Maybe we take it for granted a little, but at the same time I believe communities like Plymouth, Northville, Farmington Hills, Troy have done a better job promoting themselves and because of that they are in people's consciousness more as high quality or more affluent towns, because of those efforts." http://www.hometownlife.com/apps/pbcs.dll/.../709270604/1027 TV ad to showcase 'Livonia's brand' By Alex Lundberg STAFF WRITER A new television commercial aims to let surrounding communities know a bit more about what Livonia has to offer. At a wine-tasting event at Greenmead's Alexander Blue House Tuesday night, the Livonia Chamber of Commerce and the Community Marketing Consortium unveiled the 30-second spot showcasing a soft-focus Livonia of tree-lined streets and convivial neighbors talking and playing in relaxing summer street parties all shot in golden, early evening light. The spots will run in Livonia, Farmington, Farmington Hills, Novi, Wayne, Redford, Romulus, Belleville, Van Buren Township and Westland on ABC Family, TNT and Fox News. The ad will run 30 times throughout the month of October. Donna McDowell is the co-chair of the Community Marketing Consortium and communications administrator for the Livonia Public Schools. She said the group has been together since June and got together to find out what's good about the city and why. "The purpose was to find out what makes Livonia competitive? What are it's key attributes?" she said. "More specifically, what is Livonia's brand and what can we do to reinforce it?" Luckily, the members of the consortium - the city, the chamber, the public schools, Schoolcraft College, Madonna University, TRW, Laurel Park Place, St. Mary Mercy Hospital and the Observer & Eccentric Newspapers - have all looked at that question. The answer, in short, is that the city is a good place to live, work, shop and visit. There were three main features. "First is the city's central location," McDowell said. "We're 30 minutes from everywhere, 30 minutes from Tiger Stadium, 30 minutes from Ann Arbor." The second and third points, that the city has a lot of neighborhoods and multi-generational families, were the ones hit on in the ad that will play on local cable television. Livonia Chamber of Commerce President Dan West said the ad was all about the chamber's two main jobs - marketing and advocacy. Although this is the first such commercial for Livonia, it's not an uncommon thing for chambers of commerce to do. "Chambers in high-profile communities do this all the time, smaller ones rarely do it," he said. "This kind of thing is expensive, which is why it is so important to have the consortium." He said he hoped that people in those target communities would see the ad and consider Livonia as a place worth moving to. Between the ad buy and production costs through Bright House Networks, the ad costs about $8,000. It'll be hard to measure whether or not the ad really worked. "We're trying to sell more homes and bring more businesses in," West said. "We're planting a seed, it may take years. We're hoping that it can go out and people living and working here now will have something to talk about when people ask what it's like in Livonia." alundberg@hometownlife.com Â| (734) 953-2109 . |
| I'd agree with you, but then we'd both be WRONG. | |
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