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Return of the Blackberry?
Topic Started: Aug 27 2014, 10:59 PM (130 Views)
Rach
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The new Blackberry Passport on the left.


After announcing earlier this year that the era of job losses were over, BlackBerry is set to release a new phone called the Passport. It has a pretty funky design, it looks more like a square but boasts what I'm told are some pretty good specifications. Furthermore, Blackberry has apparently been winning back businesses such as Ford to buy in and leaders such as Angela Merkel.

So maybe.... this is going to result in Blackberry taking a bit more of that marketshare once more?
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Bootskitten
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I am going to say it will be a very slight impact. Being in the cell phone sales for the last three years its been a continuous dominance of Android and iPhone with windows coming in third. Granted there are still markets such as business's and governments that rely on the encryption and security of the blackberry, I don't foresee, based on the Q10, Z10 and Z30 sales, blackberry gaining much.
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Shin
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Woo keypad! That's a seller for me. ^^
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Skizzy Grey
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Google, Apple, and Microsoft dominate the landscape. Blackberry as we knew it is gone forever. Maybe there's room for RIM (or whoever owns the Blackberry name now) to survive as a manufacturer of devices -- they can't compete on price with huge OEMs like Samsung and Motorola, but if they can develop some sort of innovation and patent it, the Blackberry name may enable them to commercialize that innovation, rather than selling it to one of the big boys to commercialize.
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Rach
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BlackBerry owns the blackberry name. The company changed its name a while back from research in motion to blackberry a while ago. Despite offers and talks to buy the company or just the patents the company had they didn't amount to anything.
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Drecq
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Blackberrys main customers arent normal consumers but companies and governments. One one hand that is bad, because governments and companies replace their hardware less often than the average consumer and obviously there is less growth potential. But on the other hand it is also good, because their market share is not likely to crumble drastically, after all governments and companies are not know for changing suppliers unless matters massively change.
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Skizzy Grey
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What you are saying is unlikely to happen has already come to pass. There never was much of a non-business market for Blackberry. Their sales have cratered because business users have switched to iOS and Android.

The mobile business is different in Europe than the US because of the telecom monopolies there. In my experience, corporate users don't generally have a choice of provider (the company typically has a contract with one provider). But because you typically buy your phone from your telecom provider, and the major providers carry all the major brands, corporate customers can generally get whatever kind of phone they want.
Edited by Skizzy Grey, Aug 28 2014, 06:54 PM.
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Drecq
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They've pulled out of the nose dive though over the last year.
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Skizzy Grey
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Drecq
Aug 28 2014, 06:54 PM
They've pulled out of the nose dive though over the last year.
That's true, insofar as they still exist. But they're never going to be the player they were in the mid-2000s again, unless they develop some kind of disruptive innovation.
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Drecq
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Skizzy Grey
Aug 28 2014, 06:56 PM
Drecq
Aug 28 2014, 06:54 PM
They've pulled out of the nose dive though over the last year.
That's true, insofar as they still exist. But they're never going to be the player they were in the mid-2000s again, unless they develop some kind of disruptive innovation.
I think whats likely is that all theyve done is prolong the end. Sooner or later another company will buy them up. Id put money on Samsung. Maybe keep Blackberry as a subsidiary and market the phones as high class phones with additional security.
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Rach
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I feel if they were to be bought, it would have happened already.
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Drecq
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Im guessing it will be bought up when it eventually files for bankruptcy. Ending the downward decline prolonged their life but not endlessly. Eventually theyll declare bankruptcy, be delisted from the primary stock exchanges and sell off assets. Someone will buy the trademarks and the name and that will be that.
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Anumia
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BlackBerry is done; what remains to be seen is if they come up with anything cool before they collapse entirely. :P
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