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  • Microsoft, EA signs in-game ad deal.
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Microsoft, EA signs in-game ad deal.
Tweet Topic Started: Jul 26 2007, 09:54 PM (200 Views)
Gary A Swaby Jul 26 2007, 09:54 PM Post #1
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SAN FRANCISCO (Reuters) - Microsoft Corp. (MSFT.O: Quote, Profile, Research) said on Wednesday it will pipe advertisements into a slate of popular sports video games from Electronic Arts Inc. (ERTS.O: Quote, Profile, Research), including its best-selling "Madden" football franchise.

The deal, which also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build an early lead over rivals such as Google Inc. (GOOG.O: Quote, Profile, Research) in putting ads into video games.


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Deleted User Jul 27 2007, 08:50 AM Post #2
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Score again 4 Microsoft :thumbup

Putting real ads into games huh? Its been done b4 except in this case its advertising EA games in EA games.
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