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New Balance:The US company shaking up the sneakernomics
Topic Started: Jun 13 2015, 02:27 AM (19 Views)
Gaylaop
newbie
While many well-known sneaker brands like Nike and Adidas manufacture overseas,athletic brand new balance 574 continues to make sneakers in the United States. This year they expect to make more than 4 million pairs at their five factories in Massachusetts and Maine.New Balance aims to compete in the $55 billion-dollar sneaker market.one key to New Balance's success is offering something that can't be done as quickly overseas:customization.

"The fact that a consumer can go online and order a pair of custom shoes that's delivered the next day,our competition can't touch us in that space," said Brendan Melly,the director of U.S.operations for new balance 574 classic.New Balance,headquartered in Boston,Massachusetts,announced last week that it is adding additional sneaker styles to the customization program,known as NB1.Customers can also have a personalized message embroidered on the back of the shoes.Sneaker models that can be customized include the everyday 998,the classic look 574,and the 990 and 993 running shoes.

new balance 574 femme sneakers can be found on the feet of athletes,celebrities and sneaker enthusiasts.You'll find them on the feet of more than 400 Major League Baseball athletes,including Tampa Bay Rays third baseman,Evan Longoria;and Detroit Tigers first baseman,Miguel Cabrera.

"We take a lot of thought and pride in who we choose to new balance 574 backpack sponsor in terms of athletes.We not only make sure that we get the top performers on the field but also off the field,where we partner with them in their charitable-giving organizations,"said Melly.

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